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Services Overview

  • Minimum 3 consultants making calls per Client Company
  • Generate 150-200 outbound calls per day Send 7-15 investor kits per day
  • Conference 1-2 brokers with management weekly
  • Build a database of 500-700 brokers over 4 month period Take responsibility of daily market activity for Client Company
  • Target specific geographical regions throughout US
  • Represent maximum 1-2 Client Companies a year
  • Accept restricted stock for partial compensation
  • 100% accountability through technology of targeted deliverables
  • Outbound generated consultant telemarketing
  • Inbound generated telemarketing
  • One on one Investor Conference calls
  • Company hosted Conference calls
  • Tele-prospect existing share holders
  • Database generation specific to Client Company, broker network
  • Database generation specific to Client Company, institutional,
  • Database generation specific to Client Company similar sector shareholder ownership
  • Procurement Services
  • Research Reports
  • E-marketing solutions
  • Direct Mail solutions
  • Widespread media coverage: TV, Radio, Print
  • Guarantee Media Placement
  • Press Release coverage
  • Create high-level corporate marketing collateral for B2B and B2C communications

Many micro-cap companies make this simple mistake: Not utilizing all of the available resources to reach their target audience.

With 10,000 plus, non-listed companies seeking visibility, investor awareness becomes a laborious task that needs daily focus. There is no cookie-cutter methodology, other than to utilize many solutions in harmony. Many companies fail by hiring separate groups to take on specific tasks without a strategic battle plan in place to get the most from their efforts, and end up missing out on many opportunities to generate visibility. A broad, well-executed program multiplies the chances of exposing a company’s USP to its target audience.

The way businesses communicate to Wall Street and Main Street has changed significantly over the past five years. So many companies are shouting for attention that a basic touting of the company’s message will fall on deaf ears. More so, a tired database of brokers who have been besieged by the next great idea for the past 5 years will provide minimal results. Investor Relations and Public Relations approaches need to be implemented to effectively target this new audience. Core Consulting Group has the expertise and experience to execute a series of programs specifically designed to highlight client companies.

  1. Create high-level corporate marketing collateral for B2B and B2C communications. Working in sync with client companies we compile data and identify unique unified corporate vision that can be presented to investment professionals and retail investors.

  2. Database generation specific to Client Company, institutional ownership. Core Consulting Group has produces an ownership database of publicly traded companies in sectors related to each client. This database is built on specific criteria provide by the client. Once itis created we bring in an outbound call program to create professional interest. Institutions and funds want to hear about the next great idea; they are looking for companies to invest in. Generally, they are big players and when interested, they can change a client’s cap structure. In the case of Deer Valley Corporation, without utilizing this service, we were able to connect with several small funds that invested over $500k by simply speaking to us. Had this part of the program been in place, we could have ten-folded that number.

  3. Database generation specific to Client Company, broker network. Inform and consistently advance All client news and information is constantly advanced to investment professionals via telephone. What separates Core Consulting Group from the competition is simply that we have the ability to put 1-5 consultants on each clients program. Many IR Firms run multiple deals with only a handful of consultants working all deals. We simply don’t do that. We call relentlessly to excite investment professionals with the client company strategy, vision and future milestones, creating continued awareness and visibility. This calling is the only way your story will be kept in front of the decision makers who ultimately will invest in your company. Initially, Core Consulting Group will make five to seven hundred one-on-one contacts. Each consultant will introduce Client Company by utilizing a five step call process. We never make “hurry up and buy” calls — they simply don’t work.

  4. Database generation specific to Client Company, similar sector shareholder ownership. Having a similar and like a database???? created of shareholders who have invested in same sector companies is a valuable start. Core Consulting Group will consult with Client Company to similar companies in their sector. We then will create a database, usually a minimum of 5-10k names of share holders who own positions in like companies. Once the database is created we can now bring in the outbound telemarketing program to garner interest in Client Company. In Santa Fe Holding Company we were able to create a database of 173 shareholders holding positions in only one like company within the same sector. The value of the shares held, were $637 million. These are shareholders who invested in a company in the same sector; this list is invaluable in the creation of Client Company database of potential investors.

Public Relations

For most public companies the thought and expense of a full blown PR campaign is overwhelming; however, media exposure is a must. Any PR campaign simply comes down to one factor, cost. Let’s now look at media from a pay per clip point of view. All publications from newspapers to trades to TV and Radio look for content. This content needs to be filtered or solicited to the many media outlets that correlate with Client Company story. Core Consulting Group works to bring visibility to Client Company both locally and nationally. Local coverage now becomes very affordable and these various articles become a great tool for any IR campaign.

Internet Marketing Solutions

No company looksonly to day traders to support them in the public market place. However with evolution of the internet, E-Marketing solutions do offer some successes. This is not to be confused with stock sites that promote symbols to their small data base. Unfortunately dealing with any options aside from conventional methods (retail brokers, traditional PR) becomes a complicated business. If a Client Company looks towards all possibilities of awareness E-Marketing solutions remain an option. Core Consulting Group emphasizes that any campaign should be tied into investment professionals to sustain long term support. Core Consulting Group has spent lots of time and money to understand the world of E-Marketing solutions. If all is timed well along with having investment professionals in place, E-Marketing solutions can bring much needed visibility.

  • Discuss Client Company in Internet chat rooms
  • Monitor and report on all chat room activity
  • Work with Client Company to utilize various online stock portals
  • Targeted E-mail lists

Inbound generated phone calls

Maintain a database of all incoming calls from brokers and existing shareholders by having Core Consulting Group contact info placed on Client Company website and press releases. Brokers and shareholders need to see that there is representation from either an internal or external IR firm who is concerned for the investor. Too many public companies rely and utilize a multi-task employee to answer incoming calls from potential investors; often calls are unanswered and unreturned. There are over 10,000 non-listed public companies in the market place – all looking to steal investors from Client Companies. The Client Company that utilizes productive outsource resources, shows overall concern for the investor and address the needs of investors from a customer service level, will retain their investors. The starting pointis having a live knowledgeable consultant taking calls during market hours, never a recorded message.

One-on-One Investor Conference Calls

Promote one-on-one conference calls between large shareholders and company management. This includes existing shareholders who have never been even contacted let alone have had the opportunity to speak with management.

Outbound Generated Consultant Telemarketing

Generate new investor awareness by contacting and introducing client company to our investment professionals database via telephone, one-by-one.

Core Consulting Group has the ability to generate 1300 conversations per consultant per month to our investment professional’s database. Client Company visibility simply becomes a mathematical formula “number of consultants x number of conversations = percentage of interested investors.

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